Postcode required to watch ITV1
Watching ITV channels including ITV, ITV2, ITV3, ITV4 ITV Be and CITV is free, but ITV request that must provide your postcode to access ITV1.
When you try to watch ITV1, you will be prompted to enter your postcode:
Just enter it and click Submit. We will then update your postcode in the Account Details section of 'My Account'.